Brand · Web · Social — 09/23
Diamond Vitality Center
Rebrand, website, memberships and social for an integrative wellness center
Client
Diamond Vitality Center
Role
Business Development & Marketing Director
Year
2024–25
Built with
Wix · Meta · LinkedIn · Go High Level
The brief
Diamond Vitality Center — integrative medicine, holistic healing arts and a salt spa — had challenges with brand awareness, CRM management, memberships and client acquisition.
What I did
I oversaw a refresh of the brand identity and redesigned the marketing materials so everything felt like one center: deep navy, gold and calm, editorial type.
I rebuilt their website, led the development of a new tiered membership model, and set up Go High Level to automate marketing and follow-up.
Content and campaigns ran across Meta, LinkedIn and outbound email — wellness quotes, service explainers (red light therapy, cold laser, lymphatic enhancement) and blog posts.
Results
35%
increase in website traffic
80%
boost in social media followers
15%
uplift in service sales
Delivered
What came out of it.
- 01Brand refresh
- 02Website rebuild
- 03Membership model
- 04Social content
- 05Email campaigns
- 06CRM automation
- 07Magazine ad & flyers
“I can't say enough about Xan. She has helped us in many different roles — Social Media marketing, newsletters, blogs, infographics, and even building and maintaining our website. She is great at taking feedback and implements changes quickly and accurately.”
David Diamond — Diamond Vitality Center
Next project →
