Wild Child Nosara

The brief

Wild Child was managing enrollment through multiple disconnected tools and manual processes, while its website and marketing weren't clearly communicating programs or turning interested families into registrations.

What I did

As Marketing Director (while also teaching ages 4–9), I redesigned and managed the website and gave every program a clear identity: Little Roots, Wild Roots, Earth Leaders and the Harmony Co-Op.

Then I built a custom registration platform with Claude Code. Families move through one guided flow — Children, Schedule, Your info, Payment, Waiver, Confirmation — with Stripe payments, a parent portal, a weekly schedule view and an admin dashboard behind it.

On Instagram, Facebook and WhatsApp I ran a cohesive campaign of reels, carousels, flyers and Meta ads. One reel for the Wild Ocean Leadership Camp passed 19K views.

Delivered

What came out of it.