Xanadu

The brief

Xanadu connects Containers (retreat spaces), Facilitators and Seekers into one trust-based network, starting in Nosara, Costa Rica. It had to feel sacred and premium, and still run like a real company with one founder and a few hours a week.

What I did

I started with the brand: an emblem built from orbiting lines around a gold star, a palette of night navy, plum, gold and sage, and a serif voice that feels like an invitation rather than an ad.

The website (dreamxanadu.com) opens on the emblem glowing in a night sky — "Xanadu begins with you." — and walks visitors through why Xanadu exists, how a stay works, the network and the app.

The native iOS app lets Seekers describe how they want to live (stay length, work or volunteer, landscapes) and returns AI-chosen matches, while Containers set up their space and publish retreats, trainings and drop-ins.

Behind it all, a console runs the network — applications, members, offerings, inbox, events, waitlist, emails, Instagram, brand and safety — with every application read by a human before anyone is welcomed in.

Content runs on a monthly plan: a designed Instagram grid of reels, quotes and carousels, planned weeks ahead. A small team of Claude skills (chief of staff, outreach, content, developer) drafts the work; nothing goes out until I approve it.

Delivered

What came out of it.