Bronco Buckle Company

The brief

Bronco Buckles was founded in 2024 by a father and his two sons, making sterling silver buckles to order. Every piece is personal, so the brand needed a home online that felt as considered as the product — and a social presence that tells the story behind each buckle.

What I did

I designed and built broncobuckles.com around one line: "For the man who dresses with intention." Dark leather tones, warm silver light and a classic serif set the mood before a word is read.

The site is organised like a fitting: The Buckle (the craft, made to your specifications), The Belt (American alligator, cowhide and bull hide), Run2theRoar (the phrase stamped on the back of every buckle), Our Story and an FAQ. Ordering is inquiry-led — "Begin your order" — because every buckle starts with a conversation.

I set up the technical foundations too: fast pages, a sitemap, search metadata and a mobile layout that keeps the hero image front and centre.

On Instagram and Facebook (@broncobuckles) I plan and produce the content from the family's real shoot footage — lifestyle posts, product close-ups, gifting reels and calls to action — plus a printed catalog poster for in-person sales.

Delivered

What came out of it.