Social — 04/23
Tap Sponsor
Social media for a college event sponsorship platform
Client
Tap Sponsor
Role
Social media manager & content designer
Year
2026
Built with
Meta Business Suite · Claude
The brief
Tap Sponsor is where college events meet brands. The audience is students — so the feed has to feel like the group chat, not a B2B pitch, while still explaining the product to event organisers.
What I did
I built the feed around recurring series students actually save and send: the Friday Starter Pack (The It Girl, The Bro and more), seasonal rankings like the 2026 Top Rated October Parties, and shareable lists like the Top 10 Most Haunted Colleges in America and the Top 20 Deadliest College Towns.
Three pinned posts do the explaining — "Your event deserves a sponsor", "Where events meet brands" — so anyone landing on the profile understands the platform in one scroll.
Each month is planned ahead in a content calendar with a consistent red, white and editorial look, so the account feels like one brand whether it's a meme-style starter pack or a sponsorship explainer.
Delivered
What came out of it.
- 01Feed strategy
- 02Friday Starter Pack series
- 03Seasonal rankings
- 04Listicle carousels
- 05Pinned explainer posts
- 06Monthly calendar
Inside the work
The details.
4 pieces
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