Sapateiro Winery

The brief

Sapateiro offers wine tastings at its vineyard in the Porto region. When their original Instagram account was lost, they needed to rebuild an audience from scratch — and keep tastings booked while they did.

What I did

I launched a lean, three-ad Meta campaign pointed straight at tasting bookings, each ad built around a different tasting experience.

To bring their existing community across, I wrote and designed an email campaign in Brevo announcing the new account, @sapateirowinery.

On the new feed, the content leans into what makes a visit special: harvest carousels ("Come together for harvest", "The truth of harvest"), a playful "POV: your camera roll when you book a Sapateiro wine tasting", and a short reel, A Day at Sapateiro.

Delivered

What came out of it.